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	-Publication- We got a crush on you(th)! Play, interpret together, play again and create a win-win-win Crowd interpretation: Are participants the researchers of the future? Heinz: The road to consumer insights Engage, inspire, act The Social Dynamics Model - A four step approach to integrate social media & customer centric thinking into your organization Synergizing natural and research communities - Caring about the research ecosystem Creating active, impactful and exclusive ambassadors Social media as the central nervous system for learning about epilepsy - The limitations of traditional market research Exploring the world of water - Fusing contemporary research methods How fans became future shapers of an ice-cream brand - Brands are joining the conversation Even better than the real thing - Understanding Generation Y's definition of authenticity for the Levi's brand Getting answers without asking questions - The evaluation of a TV programme based on social media The Longest Day - Sector and cultural differences in corporate social responsibility And they lived happily ever after - Analysing user generated content on social media to increase the elderly's quality-of-life Teen-memes - Memetic branding and identity of youngsters Pavlov revisited - Comparing panel conditioning and quality between panel methods Together we build the future - An ultimate way of getting intimate with consumers via online communities Join the research - Participant Led Open Ended Questions Me, myself and I - Studying youngsters identity by combining user generated ethnography & nethnography Beyond benchmarking - Concept performance across countries Connected Research - Towards a common understanding of how market research can make the most out of semantic web waves A new approach for measuring "buzz" - Word of mouth and word of mouse ‘Evolution of beauty’ Dove Case Study - An applied buzz & brand activation research model An empirical analysis of e-service implementation - Antecedents and the resulting value creation Purpose The role of pleasure in web site success Response Styles in Consumer Research Social Class, Consumption and Life Style - Differences between Modes of Data Collection