Besides focusing on research innovations, taking research forward also means we should be able to go beyond research. The groundbreaking vision outlined in our best-selling books "The Conversation Manager" and "How Cool Brands Stay Hot" is the foundation of our consulting offering. We help organizations become successful in today's conversation age and to build brands that are not just cool, but stay hot.

Inspiration

We inspire major global consumer brands and evangelize the role of conversations and how they affect brand building via the CRUSH branding model. Using cases that are tailored to the specific challenges and characteristics of your industry, we support you in changing the mindset of people in your organization, spreading enthusiasm and aligning the vision across all levels.

Strategy

Together we craft and fine-tune a long-term strategic vision on how to embrace conversations and grow brand leverage that is tailored to the needs of your organization. Based on your existing corporate and brand values, we develop a roadmap on how to boost client happiness, storytelling and conversations.

Coaching

Coaching offers practical advice on how to implement this new vision in a day-to-day setting. From redesigning organizational roles to training people to acquire the necessary skills and values for the conversation age, we make the change happen in a hands-on and pragmatic way.