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Podcast @ Mobile Research Conference

Tom De Ruyck (Senior R&D Manager) was one of the speakers at the Mobile Research Conference in London at the beginning of this week.  Tom presented the results of the InSites Ultimate Twitter Study, To tweet or not to tweet, that’s the question! As a wrap-up of the conference Manfred Mareck of ESOMAR interviewed Tom, discussing [...]Read more

ARF Great Mind Awards

The ARF Great Mind Awards recognize and celebrate individuals who are making research great today. They are awarded for research innovation, rising stars, outstanding ARF member contributions and lifetime achievement within the industry. Niels Schillewaert, Managing Partner at InSites Consulting has been nominated for an ARF Great Mind Award in the Innovation Category. Awards will be [...]Read more

A story about the end of advertising?

The web is changing our business so fast and fundamentally that some pessimists say we’re witnessing the end of the industry. It’s true that traditional advertising is no longer working, and most advertisers have been left behind by the rapid changes in recent years. And it’s true that’s a serious challenge for the profession. But [...]Read more

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