Press

One third of shoppers spent less on shopping this holiday season

29 January 2010

During the past holiday season 80% of the participants bought a present for at least one person. On average 40% of the people donated money to a good cause. One third of shoppers indicate that they spend less on shopping this year compared to last year. These are the results of the InSites pan-European research project on consumers’ shopping behavior during the holiday season in Belgium, the Netherlands, France, Germany and UK.

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InSites Consulting introduces the Watsons

27 January 2010

In a continuous process of striving for quality, InSites Consulting set up a program to create better surveys called the Watsons. Who are the Watsons? They are members of the TalkToChange Community (www.talktochange.com) who are involved in the process of quality control of surveys. This group of members screens surveys before they are released for fieldwork.

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Patients trust generic medicines

05 January 2010

In total 2,800 patients participated in the European Health study by InSites Consulting. Seven out of ten participants indicated the ability to differentiate generic medicines from brand medicines. While generic medicines contain the same active ingredients as patented brands, we still discovered that 44% of patients who claim to be familiar with generic medicines do not believe this. However this does not detract from the effectiveness patients ascribe to ‘white products’. 83% believe that generic medicines are equally effective as the original formula.

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Retirement causes stress

24 December 2009

Professional stress is highest among the age groups of 35-44 and 55 to 69 years old. The moment one retires is a crucial one in life, leaving people with a lot of spare time. For physical and mental reasons, social interaction is important to lead a long and healthy life.

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Online shopping drastically changed in 2009

15 December 2009

90% of European internet users go online weekly to search for information. More than 4 out of 10 consumers search for information on brands and products via comparison, expert and user review sites. Meanwhile the web is the platform for a lively peer-to-peer economy, a third of European internet users have sold something to another user via online classified or auction sites. These are results of the MC DC report (Marketers & Consumers, Digital & Connected), conducted in 16 European countries.

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