InSites Consulting was founded in 1997 by two marketing professors from Gent University and two senior consultants from the renowned Vlerick Leuven Gent Management School:
All four maintain their academic roots by publishing articles in international scientific journals and marketing and management books. Kristof and Niels still teach part-time at the Vlerick Leuven Gent Management School as marketing professors.
But don’t think they are only academics. Each has extensive business and digital strategy expertise in a variety of domains such as online marketing, interactive marketing, customer relationship management, marketing communications, consumer behaviour and business-to-business marketing.
This cross-fertilisation between the academic world and our clients’ challenges is one of the keys to our success, as it guarantees a compliance with the highest methodological standards.
The four founders continue to preside over InSites’ day-to-day management. Tim, Joeri, Kristof, and Niels participate actively in our clients’ projects, from methodology to presentation of final results. Their involvement guarantees the highest quality of all our projects.
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